Most frequently purchased items online Singapore 2022

Published by
R. Hirschmann,
May 29, 2024
According to a survey on e-commerce conducted by Rakuten Insight, 52 percent of respondents in Singapore stated they bought food and groceries online in the past three months. The second-most purchased products online were clothing, apparel, and fashion accessories, with 50 percent of respondents stating they bought these products online.

Leading items purchased online in the past three months among consumers in Singapore as of June 2022

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Release date

July 2022

Region

Singapore

Survey time period

June 12 to 30, 2022

Number of respondents

4,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: What products did you purchase online during the last three months compared to the same period last year? (Choose all that apply)

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
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